6. Suggesting Characteristics About Your Targeted Audience
And remember things are changing all the time. A few weeks ago Facebook decided to ban all Cryptocurrency and ICO related ads .
4. Using an Incorrect Destination URL
Your landing page must be relevant to the ad copy and image. If you’re offering to take people to a fitness blog and instead they land on a dating app download, it’s like talking about Fight Club: you’re going to be rejected and possibly booted.
This can also get messed up by something as simple as a typo in your destination URL. If a person can’t load the page, it hurts a user’s experience.